Maggi has become an iconic Indian snack since its inception in India in 1983 and the fact that India is the biggest market for Maggi in the world is not surprising at all.
Just a year back in 2014, Maggi was the country’s most trusted brand until the good fortunes of the brand changed dramatically after the lead content in Maggi was found beyond the permissible limit set by FSDA. All of a sudden, we all feel betrayed by what has happened as Maggi was more than just a packaged food for us and it was really hard to believe that something that we love so much can actually cause us harm.
Biochemist and the national chair of the Indian Society for Lead Awareness and Research (InSLAR) Thuppil Venkatesh says that, “once lead goes into bones, it stays for 30-35 years. It bioaccumulates and inhibits biological processes.”
It is important for you to know that 2.5 parts per million (PPM) of MSG (Lead) is the prescribed limit but in Maggi it was reported to be as much as 17 PPM at some places. The effect of such amount of lead can result in severe headache and nausea and ultimately lead-poisoning.
But here is the good news for all Maggi lovers, Nestle India on 16th October, 2015 has declared that all samples of Maggi have cleared tests conducted by three laboratories, as mandated by the Bombay High Court and the instant noodles brand will be back in the market very soon.
Nestle India said, it has conducted over 3,500 tests representing over 200 million packs of noodles in both national as well as international accredited laboratories and all reports are clear. The company said that it will commence manufacturing and will sell only after the newly manufactured products are also cleared by the designated three laboratories.
According to the BusinessWeek magazine, Maggi has understood the psychology of Indian mothers and position itself for mother-child indulgence. The brand has managed to change the traditional food habits of Indian children by promising utmost convenience.
But the question here is, will Maggi be able to get the same love from Indians in its second innings? The answer surely lies in the future but one thing is for sure, all the top players of the packaged food industry must keep health of the people as top priority, as it is one thing which never ever should be compromised.